In the current phase of digital communication, brands are under pressure to prove they are real, relevant and trustworthy. Banner ads, classic advertorials and obvious paid campaigns still exist, but their impact is weaker than before. More and…

In the current phase of digital communication, brands are under pressure to prove they are real, relevant and trustworthy. Banner ads, classic advertorials and obvious paid campaigns still exist, but their impact is weaker than before. More and…