Kim Kardashian switching on a smartphone camera and pitching pyjamas to a scrolling audience has become a telling marker of how live shopping is edging into the American retail mainstream. Earlier this month, the entrepreneur and media figure…
Kim Kardashian switching on a smartphone camera and pitching pyjamas to a scrolling audience has become a telling marker of how live shopping is edging into the American retail mainstream. Earlier this month, the entrepreneur and media figure…