Gen Z is picking up where past generations left off—with a cigarette in hand.
A cigarette lit on screen once symbolized noir, danger and cool detachment — think Bogart or David Lynch. Then came the lawsuits, anti-smoking campaigns, bans…
Gen Z is picking up where past generations left off—with a cigarette in hand.
A cigarette lit on screen once symbolized noir, danger and cool detachment — think Bogart or David Lynch. Then came the lawsuits, anti-smoking campaigns, bans…